Sales manager CV example
In a sales manager's CV, your results must be easy to see: how you performed against your sales targets, how many new clients you won and how large your deals were. Add the products you sold, the markets you covered and the tools you use.
Below is an example for B2B sales; for B2C or retail, swap in other metrics (average basket value, conversion rate, number of customers). A note on the job title: in English, “sales manager” often suggests someone who manages a sales team. If you managed clients rather than people, “account manager” or “sales executive” may describe the job more accurately, or you can keep the title and let the bullets make the scope clear.
CV example
B2B sales manager in the industrial equipment sector: beat the annual target 4 years in a row (118% on average), grew the client portfolio from 40 to 95 active companies and opened the Latvian market (€0.8m in the first year).
- Annual target achieved at 112%, 121%, 115% and 124% (2021–2024); portfolio worth €2.6m a year.
- Opened the Latvian market from scratch: 22 new clients and €0.8m in the first year.
- Average deal size up 35% after moving to solution selling.
- Managed 120 B2B clients; 92% retention rate.
- Introduced a CRM (Pipedrive) in the department, halving the time needed to prepare a quote.
Vytautas Magnus University (VMU): BA,Business Administration, 2018
What to put in a sales manager CV
Percentages by year, portfolio value, number of new clients. These figures let a head of sales judge your results quickly.
B2B or B2C, long and complex deals or quick ones, and what you sold. Employers want a candidate from a similar context.
The name of your CRM, your sales methodology (SPIN, Challenger, solution selling), your cold and warm prospecting channels.
In sales, languages are a tool, so give your level for each. If you worked with markets outside Lithuania, name the countries and the revenue; an international employer will look for exactly that.
Most common mistakes
- Not a single percentage or amount: the CV reads like a job description.
- Generic traits (“communicative, results-driven”) instead of results.
- Hiding a missed target: it is better to explain the context at the interview than to leave out a year.
Frequently asked questions
What should I write if I missed my target?
Show other results: the number of new clients, portfolio growth, retention rate, your largest deals. At the interview, explain the market context.
Should I name specific clients?
Only if it does not breach confidentiality and the clients are well known, in which case it is a strong argument. Otherwise, give their sector and size.
How many years of experience should I include?
The last 8–10 years in detail, older roles in one line each. In sales, the results of the last 3 years matter most.